I am an Assistant Professor of Marketing at the UCL School of Management. My research focuses on how consumers search for and compare products, and how online platforms can influence this search process. I also work on related topics such as shipping fee policies and A/B testing by online content creators. Methodologically, I combine theoretical and empirical approaches, ranging from developing and estimating models of consumers’ decision processes to using causal inference methods.
Research Interests
Online markets, consumer search, quantitative marketing, empirical IO
Office
Office Rm 38, Level 49, One Canada Square, London, E14 5AA
