I am an Assistant Professor of Marketing at the UCL School of Management. My main research interest is in the area of consumer search, where I develop and estimate structural models to better understand information frictions in online markets. With my current projects, I focus on different aspects of product rankings and how they can be leveraged to help consumers find better matches and increase online stores’ revenues.
Resarch Interests
Online markets, consumer search, quantitative marketing, empirical IO
Office
Rm S2, Level 38, One Canada Square, London, E145AA
