I am an Assistant Professor of Marketing at the UCL School of Management. In my research, I apply theoretical and empirical approaches to study how consumers search for and compare products, and how online platforms can influence this search process. My current projects focus on various aspects of product rankings and how they can be leveraged to help consumers find better matches and increase online stores’ revenues.
Resarch Interests
Online markets, consumer search, quantitative marketing, empirical IO
Office
Rm S2, Level 38, One Canada Square, London, E145AA
